Kitty Su Beauty Launched at The LaLiT New Delhi with Drag Lip-Sync Contest

Rakhi Sawant joined Keshav Suri and Cyril Feuillebois at The LaLiT New Delhi on August 22 for the official launch of Kitty Su Beauty, a queer-led beauty brand. The launch coincided with the 15th anniversary of the nightlife brand Kitty Su.

The newly introduced beauty label unveiled its debut product collection, which includes three matte liquid lipsticks and two treatment glosses. The launch represents an expansion of the nightlife label into the cosmetics and beauty industry, building on the Keshav Suri Foundation's initiatives supporting queer visibility and inclusion.

Following the product unveiling, the venue hosted Battle Royale II, a national drag lip-sync competition that brought together performers from across India's drag community. Bengaluru-based drag artist Dark Fantasy emerged as the winner of the competition.

Speaking at the launch, Keshav Suri, Executive Director of The LaLiT Suri Hospitality Group, said, "Kitty Su Beauty is an extension of the freedom, individuality and unapologetic self-expression that Kitty Su has championed from day one. It is more than a beauty launch for me; it is my way of giving back to my queens who made Kitty Su what it is today."

Co-founder Cyril Feuillebois stated, "Kitty Su Beauty is about bringing the same bold spirit of Kitty Su into beauty — being loud, proud and embracing exactly who you are."

The event featured a judging panel comprising Rakhi Sawant alongside Zeesh and Lush Monsoon. The competition was hosted by Betta Naan Stop, who served as the emcee for the evening. Featured performers during the event included Miss Bhenji, Trixie Prema, Noor Sins, and Velvet Vortex, among others.